how to start a online business

How to Create a Killer Offer in 6 Steps

Creating a killer offer with the power and uniqueness to put much money in your pocket is not easy. But building lists, generating revenue, and growing your business are crucial. At first, it may seem daunting, but trust me, I’ve taken that big step and have developed several successful offers. With the right advice and guidance, you can do it too.

This is how I do it:

Understanding the target market is vital for any business.

Before diving in to create an offer, consider your target market carefully. To entice a specific group, make a killer offer that holds significant value – something they’ll find useful or helpful. To maximize its effectiveness, it’s essential to understand your target audience’s needs and desires. Remember, the key to a compelling offer is not just its relevance but also the ability to deliver on your promises to meet the expectations of your target market.

Once you’ve identified your target market, take the time to research them. Find out their needs and interests, as this will help you create an offer that resonates with them. Look for any common traits or characteristics they may have that could be used in crafting a messaging strategy. You can also look at what competitors in the same space are doing to get an idea of what your target market may be looking for.

Next, you need to decide how you will deliver the offer. You can either use an email marketing campaign or a website landing page. Email campaigns have the advantage of being more personal and allowing for direct customer communication. On the other hand, website landing pages are great for quickly converting visitors into customers. Whichever option you choose, make it engaging and provide an easy way to purchase the offer.

Finally, once you’ve created your offer, promoting it regularly to drive traffic and generate leads is essential. You can do this through social media, email marketing, and search engine optimization. Additionally, create content that educates your target market about the offer to engage them further and increase conversions. Utilize A/B testing to track and analyze customer engagement with different offers and adjust your strategy as needed.

Following these steps will create an effective offer that your customers will love and be more likely to purchase. A successful marketing campaign is only as strong as its offers, so make sure yours stands out. With some knowledge and planning, you’ll quickly see the results of your hard work. Good luck! 🙂

You can discover what this is by doing a bit of research. Find a relevant message board and look at the questions being asked. Investigate offers from other people, keeping an eye on what they’re offering and how their offer is presented. This research phase will often give you all the answers you need.

What benefits do they receive?

The benefits of your offer are the primary selling point. It’s important to determine how it makes someone’s life easier, what questions it answers, or how it can improve upon current techniques or products. Understanding what you’re offering is key to creating an irresistible offer. For example, you might offer a free trial of your software with no obligations and then offer a discount if the user decides to keep using it. This gives them immediate access to your product or service and allows them to see its benefits.

It also creates a sense of urgency for the user to take advantage of the offer before it lapses. Additionally, you may include perks that come with the offer such as free shipping, a complimentary gift, or a product bundle. These additional incentives make your offer even more attractive and can help boost sales. Ultimately, your goal should be to provide an irresistible offer that encourages customers to take action and purchase from you.

To maximize the effectiveness of your offer, it is important to communicate clearly and concisely. Make sure your target audience understands the value they are getting from your offer by providing them with all the relevant information in a simple yet impactful way. Furthermore, you should include potential risks associated with not taking advantage of the offer so that customers feel compelled to act.

In addition, you should consider timing when launching your offer. Depending on the type of product or service you are offering, it may be beneficial to launch the offer during peak sales seasons such as holidays or back-to-school time. This way, customers will feel more likely to take advantage of a limited-time offer. Furthermore, you should also consider the amount of promotion needed to make your offer successful. Strategically placing relevant ads and promotional materials can help drive customers to your site and increase awareness of your offer.

Moreover, you must have a plan for when the offer expires. You should communicate when the offer will no longer be available and how customers can redeem it if they act quickly. Additionally, consider providing a follow-up offer after the expiration of the initial one to maintain customer loyalty.

All in all, offering an appealing promotion is essential for any business looking to increase sales and attract new customers. With thoughtful planning and proper execution, your promotion can be a success. When done correctly, it can bring in new customers and encourage existing customers to remain loyal and engaged with your brand. With the right motion and an attractive offer, you can see positive results for your business.

To ensure your offer is successful, you must ensure that it is properly promoted. You can use various to spread the word, such as email campaigns, social media posts, or even advertisements. Make sure your audience knows why they should take advantage of the offer and how they stand to benefit from it. Additionally, provide incentives for customers who refer friends and family to your offer.

To measure the success of your promotion, track relevant metrics to see how many customers are redeeming it, as well as its impact on sales and revenue. This will give you a better idea of whether or not you need to adjust your strategy for future promotions.

Benefits of Your Products Features

After identifying the advantages of your product, the next logical step is defining its features. Buyers receive these core components of your offer when they purchase. But, with competition inevitable, it’s essential to set your product apart by emphasizing how its features help buyers reap the benefits. Integrating features that enhance the benefits whenever possible, increasing the perceived value. You can strengthen your competitive edge by clearly communicating your product’s features.

In addition to having a strong product feature set, it’s essential to have an effective pricing strategy. Researching competitors and understanding your target market will help you determine the optimal price point for your offer. Consider discounts and promotions that can increase demand while still being profitable. Also, evaluate alternative payment methods, such as monthly or annual subscriptions, which can be an attractive option for customers.

Finally, don’t forget about marketing your product. Invest in campaigns that target the right audience and create a comprehensive strategy to reach your goals. Explore channels like SEO, email marketing, social media, or even digital advertising and find the best ones for you. Additionally, customer service plays an important role in the success of your product, so be sure to invest resources into providing excellent service and responding quickly to customer inquiries. With these tips, you can create an effective pricing strategy that meets your business objectives.

Create Value First, Price Later

Far too many people chose a price and tried to create an offer around that. The cost of a product or service is relative to what it’s worth to the buyer. If something is exceptionally high quality, offers a long list of benefits, and has more features than other options, then even a high price will seem low.

The more value you can build, the better. Keep adding to the offer. Show them what they can earn, save, or the dollar values of the offer’s components. As the value goes up, the price’s relative size will decrease. Make sure the package you offer is worth more than the asking price. Give your customers a reason to choose you. Ensure they understand what they are getting and why it’s worth the money. Show them how each package element will benefit them and why it’s better than anything else on the market. The right offer can be a potent business tool – use it wisely!

Offer incentives that give customers a reason to act now. Ensure there is something unique about your offer and an advantage for them if they take it up immediately. Examples include discounts, gifts, bonus items, and special services only available with your package. Use time-sensitive offers to create urgency within the customer and give them an incentive to make a purchase.

Be clear and concise when delivering your offer information. Provide all the necessary details, such as pricing structure, payment options, delivery methods, guarantee periods, etc., to ensure customers have all the facts they need. Ensure it’s written in an easy-to-understand way so they can quickly assess the value of your offer.

Also, make sure to give customers a way to contact you if they have any questions or additional information. Provide them with a phone number, email address, or even an online chat system so you can help guide them through their purchase process. This will also allow you to establish a personal connection with the customer and build a rapport to encourage them to make repeat purchases.

Finally, remember to thank customers for their business after they place an order. Send them a follow-up email or call once their purchase has been shipped, acknowledging their loyalty to your business and thanking them for choosing you over the competition. This is essential in building long-term customer relationships and keeping them returning for more.

By following these steps, you can ensure that your offer provides real value to the customer, encourages repeat purchases, and helps you generate more revenue. With a little extra effort, you will have a thriving business in no time!

Guarantees are Indispensable for Driving Sales.

Many consumers are wary of spending money. They want assurance that they get their money’s worth and avoid financial risk. This is where offering a guarantee becomes crucial. Whether it’s a simple promise to refund unsatisfied customers, or a more complex maintenance agreement or extended warranty, incorporating a solid guarantee into your offerings can encourage hesitant prospects to become paying customers. You can also provide a free trial to allow potential customers to sample your product or service before purchasing. Doing so can attract those who may not have considered using your offering.

Offering a guarantee can inspire confidence in potential clients. To achieve this, clarity on the terms and conditions is critical. Customers are more likely to commit when they understand the obligations and benefits. It’s equally important to fulfill promises and ensure customer satisfaction. This approach can engender trust and loyalty, laying the groundwork for a lasting bond between the customer and your brand.

When crafting a customer guarantee, consider the following elements:
– Length of guarantee period – many companies offer a 30-day satisfaction money-back guarantee
– Coverage of customer costs due to dissatisfaction can include shipping and handling fees or product replacement costs.
– Reimbursement options – some firms offer refunds, while others prefer to provide store credit or exchange offers.
– Customer service – ensure that your customer service is accessible, friendly, and knowledgeable so customers can quickly get the help they need.

Creating a customer guarantee helps instill confidence in your customers, increasing their willingness to purchase from you in the future. Additionally, customers will appreciate that you’re taking the time to provide them with a guarantee of satisfaction. Ultimately, this can help to build customer loyalty and increase your sales over time.

It’s essential to remember that customers have different needs and expectations regarding guarantees and refunds. As such, businesses need to be flexible when making edits or exchanges. Consider offering a variety of options for your customers, such as free returns, store credits, and discounted exchanges.

Finally, think of creative solutions to help customers if they’re unsatisfied with their purchase. For example, you can offer them additional discounts on future purchases or a bonus product. This can make all the difference in creating lasting relationships with your customers. With these tips in mind, you’re sure to create an effective guarantee policy that helps keep your customers happy and returning for more!

The Purpose of A Call to Action

The call to action is arguably the most critical aspect of any offer. It’s the culmination of your sales copy’s efforts to convince your potential customers to take action. Therefore, it’s imperative to include a clear and concise message at the end of your sales copy that tells your customers precisely what action to take. Whether you want them to buy something, contact you, or submit their email, provide them with the necessary information and urgency. Ultimately, the call to action brings everything together and ensures that your customers don’t leave without taking action. Use powerful, persuasive language to inspire your customers and keep them engaged. With a compelling call to action, you can drive the results you’re aiming for.

No matter how great your sales copy is, it will be ineffective if it doesn’t have a robust and viable call-to-action. A good CTA should be straightforward, easy to understand, and inspiring. It should encourage customers to take the desired action without making them feel pressured or overwhelmed. Additionally, make sure your CTA is relevant to the content on that page; for example, if you’re selling a product, include a button or link that directs customers straight to the checkout.

A great way to ensure your CTA stands out is to include visuals such as bold fonts, bright colors, and images that clear the call-to-action. Additionally, add a sense of urgency to clarify that the offer won’t be available forever. This will encourage customers to act quickly before missing out on an amazing opportunity. Finally, ensure to include a sense of trust and security in your CTA by highlighting any offers or guarantees you provide. By implementing these tips, customers will be more likely to take the desired action and make the most of their visit to your website.

Crafting irresistible offers takes skill and practice. Writing, testing, and revising until the product sells well can consume much of your time and effort. To jumpstart the process, check out my Done-For-You system. Experience success and start making good money without the hassle. Click now and discover my perfected high-converting offers for generating leads. Start raking in big profits today!

Morris Alford

Million-Dollar Marketing on a Budget

Businesses thrive on marketing regardless of their size. The more money you can dedicate to your marketing efforts, the more customers you’ll be able to reach. While huge companies may have million-dollar marketing budgets, you can still follow their lead without spending quite as much.

Every major marketing campaign has a few important elements. Large companies may spend a lot to incorporate them into their marketing, but you can do the same thing with a much smaller budget.

The reason for this is that the power of these elements isn’t tied to the amount spent on them. The following are a few of the most useful.

Branding

Every major business spends a significant amount of money on their branding. The brand is what builds equity, it’s what people associate with the promises made in the marketing. Apple, Microsoft, and Google are all easily recognizable brands that play a major part in the company’s marketing.

Your business may be no bigger than a simple website, but that doesn’t mean it shouldn’t have a brand. A good brand helps people identify with your business and what it does. The more recognizable your brand is, the easier your marketing becomes. Pick something catchy and relevant, create a logo, and include it in all your marketing material.

Packaging

Everyone knows you’ve bought something from Tiffany’s because it comes in a distinctive blue box. Apple products come in futuristic white boxes. Verizon products tend to come in black packages. Every company has a distinctive look to their packaging and this generally carries over to their retail locations as well as promotional materials.

You’ll get more out of your marketing efforts if you keep a cohesive and consistent design for everything you do. Your website should match your book covers, which should match the banner ads, which should also match your business cards. When everything has a distinctive look, people will have no trouble recognizing you.

Personalization

Plenty of major businesses have relied on a mascot or spokesperson of some sort. Geico has their gecko, McDonald’s has Ronald, and MetLife has Snoopy. This works because it helps personalize an otherwise complex and abstract corporation. People won’t typically identify with an insurance company but they respond well to a computer-animated lizard.

The cheapest way to do this is to become your own spokesperson. Make sure people identify you with your brand and business. When you show up in a video or on a podcast, they will instantly know who you are, what you do, and what you stand for. This is one of the main goals of marketing, so you can see how valuable it can be.

None of this takes very much money. It will, of course, require a small investment in research and design, but the return is incalculable and will continue to pay off for years to come. If you really want to market like a pro then you’ll want access to my professional marketing team that will have you earning thousands of dollars. Find out more by clicking here now!

Morris Alford

5 Emails to Engage Subscribers with a Soap Opera Sequence

Email marketing is one of the most effective and affordable ways to connect with potential customers. Research shows that the average ROI on email marketing is 44%. That is impressive by any standard. Email marketing can help you create meaningful relationships with customers, build brand awareness, and increase revenue. When done well, email marketing should be an integral part of any online business strategy. With the right strategy in place, you can use emails to nurture leads, convert prospects into customers, and keep your current customers coming back for more.

The trick, of course, is to write marketing emails that engage your subscribers. One of the best ways to do that is by creating a soap opera sequence.

What Is a Soap Opera Sequence?

A soap opera sequence is a series of emails—the most common number is five—that uses drama and suspense to hook readers and drive sales.

That doesn’t mean you must resort to the melodrama typical in soap operas. Instead, it’s about engaging readers with a story and then using suspense-creating techniques to make them anticipate the following email.

The good news is that these sequences are easy to create. You need to understand how they work.

The Five Emails That Make Up a Soap Opera Sequence

The classic soap opera sequence consists of five emails. Each has a purpose. You can extend or truncate a soap opera sequence. But, for this article, we will stick with the classic structure.

Email #1: Setting the Stage

The first email is your opening scene. It’s where you introduce the audience to what you’re doing. The key is not to give too much away.

Usually, this involves telling the audience that you will share a secret with them. Tell them what the secret did for you and why you’re eager to share it. And at the end, drop a hint about what they can expect in your following email.

Email #2: Drama and Backstory

In the second email, you should drop back and provide some context for the big reveal. One common trick is to tell readers where you are before you discover your big secret—the one you will eventually share with them. (This doesn’t have to be a first-person story. Some of the most compelling sequences we’ve seen involved solving a problem for a client or family member.)

The backstory often involves a rock-bottom moment, the kind of thing screenwriters refer to as the “all is lost” moment. Don’t be afraid to use dramatic language. You want to emphasize how down you were so that you can wow them with your recovery.

Email #3: The Epiphany

This email is where you reveal your big epiphany—the moment you realize what you need to do to solve the problem. It might seem early to reveal it, but you don’t want to annoy people. You’ve promised them a big reveal, and you must give it to them.

You can wait until the very end of your email to reveal it. Then, offer a teaser where you let them know that in your following email, you’ll reveal more exciting information about the epiphany.

Email #4: Hidden Benefits

In the fourth email, you detail what your epiphany did to change things. You solved a problem, but you should play up the dramatic improvements.

Here again, use significant, dramatic language. You want people to be excited about what you’re selling.

Email #5: A Sense of Urgency

In your last email, you want to create a sense of urgency that makes people want to buy your product immediately. You can do that by setting a time limit on your offer.

Remember that you should include a call to action in every sequence email. However, this one should be the most direct. It’s where you push people to buy NOW so they don’t miss out.

Conclusion

A well-written soap opera sequence will convert like wildfire. That’s because it’s designed to play on subscribers’ emotions and create an irresistible sense of urgency to buy your product immediately.

For more high-powered marketing tips for your email, web, and social media campaigns, click here to learn about my done-for-you system.

Also, see my post on creating email newsletters.

Morris Alford

1 Million-Dollar Marketing on a Budget

Every major marketing campaign has a few important elements. Large companies may spend a lot to incorporate them into their marketing, but you can do the same thing with a much smaller budget.

The reason for this is that the power of these elements isn’t tied to the amount spent on them. The following are a few of the most useful.

Branding on a budget

Every major business spends a significant amount of money on its branding. The brand is what builds equity, it’s what people associate with the promises made in the marketing. Apple, Microsoft, and Verizon are all easily recognizable brands that play a major part in the company’s marketing.

Packaging on a budget

Personalization of your marketing

Morris Alford

Anatomy of a Good Advertisement Campaign

Advertising is a major part of marketing. As far as some people are concerned, it’s the only thing marketing really does. While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments.

Most of the advertising you’ll do will be paid graphical ads which appear on other websites. You may also do some sort of Google Pay-Per-Click, but the concepts are basically the same. The goal is to grab people’s attention and get them to click your link. This article will help you do exactly that.

Short and Sweet

People are exposed to such an excessive amount of advertising these days that you don’t get much of their attention. You may get a second, at most, before someone has decided to engage with or ignore your advertising. This means the impact your ad makes needs to happen right away.

Simpler and shorter is better. If it can be done in only a few words, that’s the best way to go. Remember that your ad won’t be very big. It won’t be able to do much, because you want to keep your costs down. Something short, direct, and engaging is what you’ll need.

Engage

The biggest problem with a lot of advertising is that it tries to sell to customers. While this might be the point of the ad itself, it would be far more successful if it could engage the customers somehow—just enough to click on the ad. You want to make them think, to make them stop and consider your ad or click through to find more information.

The key to engaging your viewers is to understand them. What are their hot-button topics? What can you hit on to really get them going? Consider being a little controversial. Avoid the most obvious route and choose a message that will really force them to click.

Asking for their opinions can help. Running a contest that requires player participation is great. At the very least, use a message that might make them a little upset so they’ll be more inclined to click through and see what you’re talking about.

Tracking

Tracking may not seem like a major part of a good advertisement, but that’s just because customers will never see it. From the business side of things, however, tracking is one of the most important elements in any advertisement. Tracking is important because you’ll never truly know how successful an ad is unless you have a way to track its effectiveness.

There are a number of great tracking programs you can use and many of them are free. You’ll be able to see exactly how many times the ad was displayed, how many times it was clicked, and even things such as where the visitors went or how long they stayed. This is invaluable information which lets you perfect your advertising in the future.

Creating great advertisements is hard when you’re doing everything yourself. What you need is a team of experienced and dedicated professionals that can do all of the work for you. Get instant access to my six-figure sales systems by clicking here.

Morris Alford

How to Integrate Social Media into Your Business

Social media has exploded in popularity, so it shouldn’t be surprising that many marketers are advocating its use. There are hundreds of millions of users across multiple social media platforms, and they interact with each other on a daily basis.

The benefits this has to a marketer are clear. The problem is you need to integrate it correctly.

A lot of marketers fail in this pivotal second piece of the puzzle. They may have some sort of social media presence but all of their efforts are disjointed. You’ll need to create an interconnected web of social media accounts that all link back to your main site if you want to get the most out of it.

It all starts with content

Without a collection of strong content on your main site, you won’t have much to share on Twitter or Facebook. Your main focus should always be on your own website and your goal should be to populate it with plenty of good content.

Once a site has been up and running for a while, it’s a good candidate for social media integration. Whenever you post something new, it should get a mention in your social media accounts. This will help maximize the traffic generation offered by every piece of content you post.

Sharing your way to success

One of the best ways to do this is to share new content on sites like Facebook. Since you can do this with only a few mouse clicks, it really is one of the easiest ways to extend the usefulness of your content. It can also be a good way to subtly alert your followers to the presence of new content, which will increase the initial traffic it receives.

Quick Updates help the algorythm

Sites like Twitter are wonderful for sending out quick updates about what’s happening on your own site. You should plan to produce a few major, feature-type pieces at least once every month.

Twitter can be used to build excitement for this type of content before it gets posted. You can also continue to drive traffic to it after posting by mentioning how popular it is or how busy the discussion threads are.

Tumbling Around

Tumblr is a social media platform that marketers rarely talk about. It is actually one of the most popular sites on the web and is a prime location for finding a younger demographic. The beautiful part about Tumblr is that you can include links back to your site in either text or image posts. Other people can then share or “reblog” what you post, potentially reaching a huge audience.

The real key to social media rests in the integration. It really should be integrated as a part of what you do on your website, and not handled as something else entirely.

You’ll get the most out of social media by creating a website that all leads back to your main site and the offers that can be found there. Or, if you want to have all of this done for you, click here and discover how!

Morris Alford

Best Browser Extensions for Social Media Marketing

We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any thinking. We’re less creative, we’re less productive, and we’re bored.

Using browser extensions to automate some of those mundane tasks can help get you back on track. It saves things for you, so you don’t have to remember them, it streamlines your day, and it frees up your time to focus on the creativity that makes you good at what you do.

Buffer

Buffer allows you to connect social media profiles and then share directly from any website. If you do a lot of research for your campaigns and you find yourself saving these articles to share later, Buffer can help you organize them, so you don’t have to create a separate task list or schedule for sharing.

Highlight meaningful text within the article or right-click on an image to share the picture directly. Twitter and Facebook connections come with built-in buttons for adding to your queues and scheduling future posts.

Giphy

Twitter and Pinterest now support GIFs, and many other social media sites and messaging services allow you to engage with your contacts using these hilarious online personality enhancements. It’s a lot easier to relate to your audience and convey how you feel through images rather than text.

Using the Giphy extension, you can search for GIFs and copy a shortened URL of any GIF you choose. Communicate with your target market quickly without worrying about copy all of the time.

Instagram for Chrome

If you find yourself always reaching for your phone to scroll through your Instagram feed, interact with your followers, or post a new picture, the Instagram for Chrome browser extension makes it easy to integrate Instagram into your day by keeping it visible while you’re working on other tasks. You don’t have to keep your phone handy and move away from the computer at all. You can even share images saved on your computer instead of having to transfer it to your phone to share it.

Riffle

Bring relevant insights to your Twitter stream with Riffle. When you click on the Riffle icon or Twitter username of a follower, lead, or influencer, the extension opens a display of user data including social media accounts, statistics, popular hashtags, mentions, URLs, and more. With visible, in-depth data, you can target your marketing to the appropriate audience at all times.

Klout

If you’ve ever wondered how your interactions and popularity measure up across social media platforms, Klout rescues you from calculating it yourself. Klout integrates the score right into your Twitter feed and other channels so that you can see an influence score right next to someone’s username. You can also use Klout to share directly from any website.

Ritetag

I may have saved my favorite for last. Sometimes I feel the effects of hashtag overload. Which hashtags are trending, which ones are people looking at, and which ones are so overused they have people rolling their eyes?

Ritetag analyzes your hashtag use and color codes them by popularity and strength. At a glance, you can see which of your hashtags has proved most useful in your campaigns and then build future campaigns around what works for you.

Take the guesswork out of your social media marketing campaigns by implementing some of the most useful browser extensions into your workflow. You can efficiently manage on-the-go platforms while you’re not going, making it simpler for you to balance your time and get things done. Check out my done-for-you system for more ideas.

Morris Alford

How to Use Bing Search Engine to Advertise

Bing Ads is an advertising platform used to display ads on the Bing network including bing.com, yahoo.com, and aol.com. Smaller affiliates like duckduckgo.com and slickdeals.net also fall under this umbrella.

Ads show up on Bing when a visitor searches just as they would on any other search engine. The top and sides of the page are premium real estate, and you want to be sure people notice you first by making your ads relevant.

How Bing Advertising Works

Bing shows ads relevant to a visitor’s search based on the terms used. Searching for “hardware store Kansas City” will return ads for hardware stores in Kansas City. Yes, that’s quite obvious. However, you may not know that whenever someone conducts a search, Bing gives ad placement to the highest bidder. Just because you have an ad on Bing, doesn’t mean people will see it.

Bing makes money off of the ads businesses place, so if you outbid your competition, your ad is more likely to appear. However, Bing only gets paid when someone clicks an ad. That’s because you only pay Bing when someone clicks on your ad.

This is why relevancy matters. If you operate a hardware store in Dallas, your ad will never appear using the search terms above no matter how much you bid, because no one would ever click on it. They need hardware stores in Kansas City, not Dallas. Showing irrelevant ads profits no one.

On your end of the ad, make sure when a visitor clicks your ad, it sends them where they expect to go. If your ad promotes drills, send the clicker to the drill page of your hardware store website, not the page with pipe fittings.

Advantages of Bing

Bing has a host of advantages that are similar to other search engines. Using proper keywords, you get your business in front of people when they need it, increasing your conversion rate. You only pay if your ad works, so you don’t spend money on useless advertising, and you’re less likely to exceed your budget by placing bids for the maximum you’re willing to pay.

You can also track your engagements on a dashboard, showing you how many people saw your ad, how many times they clicked, and how much you paid for each click, giving you the ability to segment your future ads based on what worked and what didn’t.

While Bing doesn’t have the same volume as Google, this proves to be beneficial. Fewer businesses advertise on Bing, meaning less competition for you, better ad positioning, lower cost per click, and higher quality conversions.

Cost of Bing

A pay-per-click model determines how much advertisers pay for ads. You only pay when someone clicks your ad, but how much you pay depends on how much you bid. You pay different amounts based on keywords. Niche keywords in small communities can cost less than $0.20 while popular keywords in big markets cost more than $20.

Bing’s keyword planner suggests bids for your ads, so you have an idea of how much you need to bid for your ad to appear in someone’s search terms. You choose how much you are willing to pay based on how much you stand to profit from acquiring conversions. $20 is worthwhile if a new customer means $500 or more to your business.

Factors to Consider

Switching to Bing from Google doesn’t mean you’ll lose your previous campaigns. When you sign up for a Bing account, you have the option to import these from Google AdWords. You can then use them to run similar campaigns and benchmark which service is better for your business.

Diligent keyword research tells you which terms have high volumes and low competition. Bid on keywords with purchasing intent. If someone searches for “best toilets to buy,” it’s likely they plan to buy one soon. If they search for “best toilet repair near me,” you don’t want your hardware store ad to appear. That is unless you also offer toilet repair services.

After selecting targeted keywords based on your product, service, or location, you can also choose your match type. This allows you to select how closely you want your keyword to match the user’s search when your ad appears. Broad matches will look for searches containing synonyms of your keyword, whereas exact matches will only show up when someone searches for that exact keyword or phrase. Broad matches have the potential to appear on searches that aren’t relevant to your business, so you may have to narrow your match type over time after some careful study.

After several months, you should review and optimize your ad to improve future results. You have visibility to keyword impressions so you can refine and change as needed. Remember to remove negative keywords from your campaign.

Bing has a variety of targeting options you can use after you evaluate your initial campaign. You can run A/B tests, increase your visibility on weekends where you see more traffic, and bid higher on demographics like age or gender.

Morris Alford

How Phone Follow-up Can Transform the Profitability of Your Business

Can you imagine winning a poker tournament and walking away from half of the prize money?

Picture yourself having played the rounds, having won it all, and then scooping up half of your chips and leaving the rest on the table forever.

I’m banging my head on the wall just thinking about it.

But did you know…if you’re making money online it’s very possible that you’re leaving cash on the table every single month.

Why is this? FACT: Some of your visitors and customers will buy every single product or service you have to offer. Just by having more to sell, you’ll have more opportunities to double or triple your incoming cash!

This is where the real money is. Low-price sales will cover your bills, high-ticket sales will make you rich.

I’m not talking about reports, ebooks, or even membership site subscriptions for continuity income.

I’m talking about top-tier sales, and you only need a few top-tier sales per month to live like a king. By top-tier, I mean selling products or services with high price points.

These are programs like seminars and events, coaching, and mastermind groups that cost thousands of dollars (sometimes even $50,000 or more) to join and which net you the largest commission checks of all.

Most people will buy something less expensive, BUT—it doesn’t take many of these to make you several times more money online.

For example, let’s say you have 5,000 unique people per month coming to your sales funnel, and you sell a $10 ebook to 4% of them (200 new customers). That makes you $2.000. Nice!

But now let’s take all the money off the table that’s available to you and offer a $15,000 coaching program to everyone who buys your ebook.

Even if only 1 in 200 take you up on the offer, you’d make an extra $15,000 that you never would have seen otherwise from that sale, and would make a commission check for several thousand.

Congratulations! You just doubled your income without doing anything more than following up your first offer with a second one for more.

Now, the key to making top-tier sales like these for big commission checks is 1-on-1 phone sales.

Here’s how that works:

1) You generate a new lead by driving traffic as you normally do
2) Make sure to capture their name, email address, AND phone number
3) They get automated emails from you, and also a personal phone call to follow-up

Do you think that would get their attention? That will make a connection with your new leads that will open the door to making a sale, now or later.

Most people will not make a major commitment without time first getting to know who you are and what you can do for them. As soon as they feel comfortable, then they buy.

Also, it ensures that those who are ready to commit to growing their business create a commission for YOU and not some other affiliate or program.

Why? Because they’re not using the phone, and are leaving money on the table, too. A recent InsideSales report showed that over HALF of companies surveyed never followed up with leads by phone after capturing their phone number.

It’s not easy to do (it’s a lot of work and can be scary at first), but I strongly suggest that you commit to following up on the phone, as it’s the key to doubling or tripling your income.

One option you have is to leverage a phone team, by hiring and training your own salespeople to make the calls and close the sales.

This has worked well for me, as I built a team of phone salespeople to call my new leads and sell our higher-ticket programs, which range anywhere from $X.00 to $X.00.

They have proven their ability to close over and over again. It was a lot of work, but I’m glad I did it.

My phone team can also sell your leads into programs FOR YOU…with you standing to make $1,200, $3,300, or $5,500 each time.

The program is called My Top-Tier Business, and it has generated over $4 million in revenue – half of which has been paid out in commissions. So that’s $2 MILLION cash in commissions to people like you.

For more details on how to enroll in our Done-For-You marketing system to promote high-end products, click here.

Morris Alford

Learning to Earn – How To Make Money Online in 2021

Everyone wants to make money online. They dream of sitting at home and raking in the millions. While it’s not quite that easy because it does take a lot of work, you actually can sit at home and create a truly profitable business. The key is to find the right educational resources that will point you towards your dreams.

The biggest obstacle with this, however, is the sheer amount of information on the web. The internet was created to share information, so it should come as no surprise that there are mountains of text to sift through. Some information is simply better than others while a small percentage is an absolute garbage.

Knowing who to listen to and who to ignore is the key:

Good: Books

Books are always a great place to start learning something new. Sometimes you may have no idea where to start. You know you want to make money online but you just don’t know what to start learning about first. Books are great because you can flip through a few of them and get a better understanding of the subject without having to scavenge for information piecemeal.

After a bit of research, you’ll know exactly what books to track down and what subjects to focus on. Once you pay for a book, it’s yours forever so they can also be great investments. With the rise of e-readers, books are now cheaper and more portable than ever.

Better: Videos

Books are good, but some people are visual learners. They need videos and demonstrations to really be able to wrap their minds around something. Fortunately, there are tons of videos on the web that cover nearly every subject imaginable. Some videos are made by professionals while others are created by amateurs.

There is a big difference in quality between these two different types of videos. Professionals will be able to describe the intricacies of a subject while amateurs can only give a basic overview. Keep in mind, as well, that many videos only show one person’s way of doing things. They might not teach you a different method.

Best: Mentors

Mentors are, without a doubt, the absolute best way to learn something. When you have a mentor you actually have a dedicated, professional teacher who can take you through every step of a process at a speed that works for you. Since most mentors have years of experience in a certain subject, they are a treasure trove of information.

The biggest problem people run into, however, is that effective mentoring can often be rather expensive. These are experienced professionals who can make plenty of money without needing to teach anything. They become mentors because they want to help others, not because they need to.

A good mentor can help you get an online business up and running faster and more successfully than any other option. If you’re worried about finding a good mentor or being able to pay them well, then you really need to look into my personal 1-on-1 coaching with one of my Top-Tier Coaches. All of my coaches are 6-figure earners and bonafide online marketing experts—check it out!

Morris Alford